Cohen,Julie E."Privacy,Visibility,Transparency,and Exposure."The
University Chicago Law Review 28 Dec.2008:181-201.JSTOR.Web.1 Mar. 2010
Whether we believe it of not when we place information online there is always that factor that it becomes visible to everyone. Julie Cohen article, “Privacy, Visibility, Transparency, and Exposure” is a perfect example of how privacy is violated online. Using examples from different doctrines such as the Privacy doctrine, Cohen effectively reiterates her point on how easily accessible personal information is and how in turn some use our information to expose us.
This article is a credible source and holds a good amount of information on how our privacy is breeched as we use the internet (leaning more towards social networks) for our own personal use.
Looking at some of my other sources you will notice a number of them state that Facebook allows advertisers to use the information you place in your profile to target certain member for products. I find it interesting what Cohen states about this and how the privacy doctrine in a way goes against this. Its particularly gear towards my topic since facebook has a contract with all users stating that the information place on their page can be used. This includes pictures, background information, interest, hobbies, and even relationship status. I am going to take this information from the article and use it as a way to play devils advocate and argue about the precautions facebook had to take when creating this new platform for advertisements.
"Could Facebook Change Web Advertising? : NPR." NPR : National Public Radio:News& Analysis,World, US, Music & Arts:NPR.Web.23Feb.2010.http://www.npr.org/templates/story/story.php?storyId=15994984
Could Facebook really change web advertising? A radio show from November 5, 2007 zoned in on Facebook’s new partnership. The host on the National Public radio pulled information on Facebook being used for business promotion. Facebook in 2007 was pulling in 15 billion dollars and with this new partnership they have developed will average out making more then that. The radio show goes through a number of background information on the actual aspect of Facebook and what each page may contain. Chiming in on how popular Facebook is with students in general, the host pulled 3 students from Berkeley who admitted to using their Facebook countless times a day. 3 students were interviewed in the show and asked to enlighten listeners about the content within their pages. Once each student had introduced their information Cyrus Farivar announced that the three are "volunteering information that advertisers dream about, especially because they're in the highly sought after 18 to 34-year-old demographic". Pulling some executive directors of companies and their views on the situation adds strong support to my argument, “marketers can use and advertisers can use to get to you at a very different level - at a point in which the time is right for the message." David Blum stated within the interview.
This source does pose some limitations. Although it is an interesting piece of information it is only a short exert of supporting details to help prove my argument. On the other hand with its small exert of information it is full of details that support my topic. It is important for people using Facebook to realize that what they place on their pages are being exposed to companies who then us that information to promote a product of interest.
This resource is useful to my project simply because as I stated before it is on point with my topic. I am looking at the different ways companies’ use Facebook as a means of promotion versus just a form of communication with peers.
Dickenson, Jacqueline."Stuff History: The Past as a Resource in the Production
Of Advertising Material."Advertising & Society Review 10.3(2009):Project Muse. Web. 1Mar.2010.
Jacqueline Dickenson did a study on the effectiveness of recreating old advertisements and what works when it boils down to it. By running a number of old advertisements and the new recreations of them she came to the conclusion that people struggle with creating advertisements due to the limited platform they are given to work on. Being well aware of the history behind an ad does in turn make or break the success. An example given within the article is the M&M ads on TV. We all know and love the classic aspect of it and that is what makes it so effective. The level of familiarity consumer has with a product allows comfort to be present.
The study is well developed and has some limitations in regard to online social networking. I feel as if this study can provide evidence on what works within advertisings and help me to establish a base for where advertising is in regards to social networks. Is it working effectively, or is it just taking up space. This study may be able to point me in the right direction for some key underlying ideas.
"Facebook's secret rate card-Feature-Gawker."Valleywag-Gawker.1 Mar.2010.
.
What does a company have to pay to buy their way onto facebook? A rate card by definition is a document detailing prices for various ad placement options. Believe it or not facebook has recently stooped to that level. On February of 2010 a rate card for Facebook was found. Although Facebook’s representatives have tried to deny that this popular online social network has began to participate in Rate Cards once confronted about the newest findings Barker quickly changes her story, stating "I just don't think it's a rate card in the traditional sense." Starting with different opportunities for sponsorship facebook offers companies an effective form of advertising to a young demographic (18) to a more established demographic, (34). Within the article, they allow readers to view the different prices, opportunities, and package deals that companies can invest in.
I feel that this source is a great and definitely supportive source for my topic. Although I am not geared towards only one online network it is interesting to see how much companies are willing to pay for a small advertising spot. I feel that this is an important source; it adds actual numbers to my research and allows for a dependable source of information.
Some viewers are unaware that the advertising even exist on online social networks but it’s important for us as viewers to be aware of what we are being exposed to. Its an interesting concept and a neat idea that not only are these very popular online networks used as a form of communication but now we see more so that they branch off into other areas as well like a form of advertisement.
Klein, David . "SEOmoz | Facebook Advertising - An Opportunity for Deep
Targeting at Very Low Cost." SEO - Search Engine Optimization | Tools & Software to Rank Better. 11 Mar. 2009. Web. 1 Mar. 2010.
.
Everyone is aware that there are a number of sites you can buy advertising on. The one perk to facebook is that you can set the demographic of the consumers in which you are trying to reach. The filter action allows you to “target your ads to a specific age, sex, and even things like what school they attend or their sexual orientation.” This technology is bound to make Facebook’s newest platform a true success. Within the article a display and instructions on how the target generator works is present. Going with age, sex, education, workplaces, relationship status, and interest allows a business to zone in on what exact customer they are searching for. Information on why it has become so popular is key as well and listed for the reader towards the bottom. These reasons include:
The demographics are far more accurate than most data (age, sex, gender preference, relationship, etc.)
The "approximate reach" number gives you great insight into your target market size (even if you never place an ad)
The article is a very well written and information filled piece. With graphs, illustrations, and supporting details this is sure to be a positive attribute to my paper. I intend on taking the information given on the actual target filter and using that as a away to generate a well developed topic.
Optimum 7."Facebook Marketing and Advertising." Internet Marketing Services and SEO Company. Internet Marketing Service. Web. 1 Mar. 2010.
.
The introduction of pages for businesses. A page is a way to create a profile for a company which will allow you to post advertisements, weekly ads, coupons, and even weekly specials for certain member of you page. They are a free form of promotion, you can suggest people become a fan of the page but you cannot ask people to be friends or to be fans of it, strictly suggestions. Groups and events are both another branch of effective ways to promote information for business.
Even with these groups, event, and pages facebook still has other forms of advertising to offer for business. Applications do cost money but they allow you to purchase advertising tools, which can expose your organization to new users periodically throughout the day.
All of these are effective ways to use media as a form of advertisement in regards to Facebook. This information present in this article shows that there are other options on facebook that make it easy for promotional needs. Using facebook as a form of advertisements will benefit the organization and allow their product or ad to reach thousand of people every hour.
This is helpful information and gives me more tools to build upon with my argument. I am able to see how what else facebook has to offer for businesses.
Shuaib, Jawad ."5 Money Making Opportunities on Facebook." Social Media
News and Web Tips – Mashable – The Social Media Guide.28 Jan. 2008.
Web. 1 Mar. 2010. .
Facebook’s new platform is allowing a new a great new opportunity for marketers to get involved with online social networks and dive head fist into a youthful thriving market. The top five opportunities that facebook brought to different companies, small businesses, and marketers attention was one, to sell. By sell the platform would allow these advertisements to strictly be viewed by people who were interested in the products. The second was to develop. This means that companies can use the developer forums to post jobs on Facebook. Advertising allows the business to cross promote to consumers in the same online network. With this the company is able to zone in on the demographic they are looking to sell their product to. Micropayments which allow advertisers to use a PayPal account to make payments. This makes it easy for the user to get their ad on facebook and paid for fast and no hidden fees. Lastly it allows for an opportunity to receive investments from Bay partners for example, for new ideas that you may feel are the next best thing.
With all the new advances in Facebook that are coming into play for advertising it looks to be a very profitable field for both ends of the spectrum. This article offers 5 interesting new ideas that facebook it throwing into the mix for advertisements and how it can benefit both facebook and companies that are interested. I intend on using these five opportunity to support my argument that online advertising is become more popular and effective at the same time.
Zuckerberg, Mark. "Facebook |Advertising." Facebook., 4 Feb. 2004. Web. 1
Mar. 2010. .
Facebook Advertising page. It makes advertising simple for all types of businesses. The page gives a brief overview of the benefits from using Facebook as a tool for advertising products for different types of businesses. Using the example that you can connect with real people the overview states some benefits as “Reach over 400,000,000 active Facebook users”, and even “Create demand for your product with relevant ads.” Not only does it give you a step-by-step detail description of how to get your ad on to Facebook, but it also allows you to track progress with real time reporting, track what users are clicking on your ad, and make changes to reach the audience you are looking for.
To prepare yourself to create an ad you will need to have the following:
Link
Ad message
Photo
The step-by-step includes the following:
Step 1: Design Your Ad
Step 2: Targeting
Step 3: Campaigns and Pricing
Step 4: Review Your Ad
Along with the creation of an ad a company or small business can regulate or manage an existing ad on facebook. This makes it easy for the business to see how effectively their products are coming across to viewers/
Having access to this sight is very important. It holds the option of creating an ad and going through the process that companies go through when using facebook as a form of advertising.
This helps me better understand my research topic and what information and how much time goes into creating an advertisement for an online social network. Above all of that it always introduces benefits that I was unaware of when it comes to facebook advertising.